Investing in Your Branding Should Come Before Your Vehicle Wrap Graphics

I have seen many businesses invest in vehicle wrap graphics without considering their branding first. However, in my experience, this is a mistake that can cost a company time, money and opportunity.

If we haven’t met before, my name is Jonathan Glen, I am a brand strategist and branded vehicle wrap specialist, here’s why investing in your branding should come before investing in your vehicle wrap graphics:

Your visual identity is the foundation of your brand
Your visual identity is the first thing people notice about your brand. It’s what sets you apart from your competitors and helps you stand out in a crowded market. Without a strong visual identity, your vehicle wrap graphics will not be as effective as they could be. Your branding needs to be consistent across all touchpoints; Your website, your social media presence, your service technician uniforms and your vehicle wrap graphics.

A strong brand builds trust with your audience
Investing in your branding first will help you build trust with your audience. A strong brand communicates who you are, what you stand for, and what you offer. When your brand is consistent, recognizable and memorable people will be more likely to trust your business and buy from you!

Your branding informs your vehicle wrap graphics
Your branding is the foundation upon which your vehicle wrap graphics are built. It provides the visual elements and messaging that will be used in your wrap design. Without a solid brand in place, your vehicle wrap graphics will lack the foundation they need to be effective.

A weak brand can undermine your vehicle wrap graphics
Investing in vehicle wrap graphics without a solid brand can actually undermine your marketing efforts. If your branding is weak or inconsistent, people may not remember your business after seeing your wrap. This can lead to a poor return on investment, as your vehicle wrap graphics may not generate the leads or sales you were hoping for.

In conclusion, investing in your branding should come before your vehicle wrap graphics.

Your visual identity is the foundation of your brand, and it informs the design of your vehicle wrap graphics. By building a strong brand first, you’ll be setting your business up for success and ensuring that your vehicle wrap graphics are as effective as they can be.

P.S. if you have any questions about branding, vehicle wrap advertising or brand strategy, you can reach out any time to set up a convenient time to chat – CLICK HERE to book on my Calendly

Here’s to your success!
Jonathan Glen – Brand Strategist & Branded Vehicle Wrap Specialist at Canawrap