Metro Vancouver Wrap Visibility Calculator
What Your Vehicle Is Actually Worth
Every wrapped vehicle is media you already own. This works out how many people see yours, both on the road and sitting at a job site, and what that costs per thousand impressions against the channels you are already paying for.
Cost Per 1,000 Impressions
CPM is cost per thousand. Mille is Latin for thousand. It is the standard measure across every advertising channel, which is why a wrap can be compared to Meta or radio on the same scale.
It is not the same as cost per click or cost per lead. CPM measures what it costs to be seen. Cost per lead measures what it costs to make the phone ring. Those are different questions, and if you are running Google Search ads you are already paying for the second one.
So the fair objection is: who cares what it costs to be seen? A wrap cannot be measured on cost per lead, because nobody calls and says they saw your van on Kingsway three weeks ago (or enough people to quantify). What the number above tells you is that the exposure is close to free next to everything else you are buying, even when being conservative. Which makes the real question not whether to wrap the vehicle, but whether what is on it is effective and will be remembered for when a prospective customer needs your service, or if you are hidden in plain sight.
How these numbers are calculated
Areas, not per-city precision. Exposure rates are grouped into three service areas rather than quoted city by city. The provincial traffic count program covers highways, not the arterial and residential streets a service vehicle actually spends its day on, so per-city figures would imply a precision the underlying data does not support. Area rates are anchored to published Metro Vancouver volumes, including Knight Street Bridge at over 100,000 vehicles daily and Granville Bridge at roughly 65,000, then stepped down for the slower, lower-volume routing typical of trades work.
Driving exposure. Vehicles passing per hour, times hours driving, times 1.25 occupants per vehicle, times a 55 percent sightline factor. Current area rate: 0 vehicles per hour.
Parked exposure. People passing per hour, times hours parked, times an 80 percent visibility factor. That factor is higher than for driving because a stationary vehicle gets read rather than glimpsed. Current area rate: 0 people per hour.
What we exclude. Transit riders, cyclists, overnight and weekend exposure, and any repeat look from the same person. Working year is 250 days.
What we deliberately left out. Other wrap shops quote 30,000 to 70,000 daily impressions and a 97 percent recall rate. Those figures trace back to advertising vendors with no published methodology, sample size, or date, and likely not local nor from this country. We do not use them. The numbers here are lower than the industry's, and they are ours to defend.
These are estimates, not measurements. No dataset records how many people looked at your van. Crossing that gap takes assumptions, and the ones above are stated so you can judge them yourself. Pricing shown is the Metro Vancouver market midpoint for the vehicle class and coverage selected. Treat this as a planning tool, not a quote.
How Often Do You Want To Be Seen?
Think about how you spend on Google Ads. A small budget still puts you in the results, just rarely, and usually not near the top. A medium budget shows you more often, higher up. Maximum investment puts you in the top placement almost every time someone searches.
Vehicle coverage works the same way. It is not about cheap versus expensive. It is about how often you get seen, and how likely you are to be remembered when someone finally needs what you do. A decal package earns you some attention. A partial wrap earns more. A full wrap, done right, is seen and remembered almost every time. The three options below are three settings on that dial.
Done right matters as much as coverage. See how we approach it →
Ranges shown include typical design work. Our published starting prices assume print-ready artwork is already supplied, which is why they are lower.
See What It Looks Like On Your Vehicle
This calculator gives you the numbers. The next step is a conversation about your specific vehicle, the areas you actually drive, and what your brand should say in those two seconds of attention. No pressure, no obligation. Just a straight answer on what a wrap would cost and whether it makes sense for your business.
Impression figures are conservative estimates built on published Metro Vancouver traffic volumes and the stated assumptions above. For planning purposes only. Not a quote, and not a guarantee of business results.