February 22, 2023
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As a brand strategist and branded vehicle wrap specialist, I’ve seen many business owners struggle to create vehicle wraps that effectively work for their brand.
In my experience, there are two common reasons why business owners have a difficult time designing a vehicle wrap they are happy with: their visual identity is not in place, and they are including too much information.
1. Visual Identity is Crucial
Before designing a vehicle wrap, it’s important to have a clear visual identity for your brand. This includes your logo, colour scheme, typography, and any other visual elements that represent your unique and authentic brand.
Without a strong visual identity, it’s difficult to create a branded vehicle wrap that is memorable and instantly recognizable.
Your visual identity should be consistent across all marketing materials, including your vehicle wrap. This consistency helps to build brand recognition and makes it easier for people to remember your brand. If you haven’t established a visual identity for your brand, it’s important to work with a brand strategist to develop one before moving on to vehicle wrap design.
2. Too Much Information is Overwhelming
Another common mistake that business owners make when designing a vehicle wrap is including too much information.
A branded vehicle wrap is a mobile brand memorization tool, not a brochure. You only have a few seconds to capture someone’s attention, so it’s important to keep your branding clear and concise.
A cluttered design with too much information is overwhelming, difficult to read and easily forgotten.
People are unlikely to take the time to decipher a complicated message, and it’s unlikely to leave a lasting impression. Instead, focus on a few key messages that are easy to read and understand.
In conclusion, designing an effective vehicle wrap requires a clear visual identity and a focused message. Working with a brand strategist and branded vehicle wrap designer can help you to develop a strong visual identity and create a vehicle wrap that effectively promotes your brand. By keeping your message simple and focused, you can create a mobile billboard that leaves a lasting impression.
P.S. if you have any questions about branding, vehicle wrap advertising or brand strategy, you can reach out any time to set up a convenient time to chat – CLICK HERE to book on my Calendly
Here’s to your success!
Jonathan Glen – Brand Strategist & Branded Vehicle Wrap Specialist at Canawrap