Should Your Vehicle Wrap Match Your Website and Uniforms?
This question usually comes up after a contractor has already invested in a logo, a website, or new uniforms. The...
Why Brand Identity Matters More Than Graphics on a Vehicle Wrap
A lot of vehicle wraps look impressive at first glance. Bold graphics, custom illustrations, and eye catching layouts are everywhere....
What Is the Difference Between a Logo, Branding, and Visual Identity?
These three terms are often used interchangeably, especially in the vehicle wrap world. Logo, branding, and visual identity get lumped...
How Colour Impacts Vehicle Wrap Visibility and Recall
Colour is often treated as a design preference when it comes to vehicle wraps. Contractors choose colours they like, colours...
Why Nice Looking Vehicle Wraps Do Not Always Work as Marketing
It is easy to assume that if a vehicle wrap looks good, it must be doing its job. That assumption...
How Many Services Should You List on a Vehicle Wrap?
This question comes up almost every time a contractor starts planning a vehicle wrap. The instinct is to list everything....
How Readable Should a Vehicle Wrap Be at Driving Speed?
One of the biggest mistakes made in vehicle wrap design is assuming people will stop and read it. They won’t....
What Should Be on a Service Truck Wrap?
This is one of the most important questions to get right, and it is also where most service truck wraps...
Are Vehicle Wraps Worth It for Contractors?
This is one of the most common questions contractors ask when they are considering vehicle wraps, and it is a...