How to Scale Branding as Your Fleet Grows
Branding a single service vehicle is one decision. Scaling that branding across multiple vehicles is a completely different challenge. As...
How Fleet Wraps Improve Brand Recognition Over Time
One of the biggest misconceptions about vehicle wraps is expecting instant results. Fleet wraps do not work like ads that...
Should Fleet Vehicles Look Identical or Slightly Different?
Once a contractor moves beyond a single vehicle, this question comes up quickly. Some fleets run identical wraps on every...
The Best Approach to Branding Multiple Service Vehicles
Branding one service vehicle is fairly straightforward. Branding multiple vehicles is where most contractors run into problems. As fleets grow,...
What Causes Vehicle Wraps to Fail Early?
Most vehicle wraps do not fail overnight. Problems usually start small and show up weeks or months later. Edges begin...
Why Certified Vehicle Wrap Installers Matter
When contractors think about vehicle wraps, most of the attention goes to design and materials. Installation is often assumed to...
Premium vs Budget Vehicle Wrap Materials: What’s the Difference?
Vehicle wrap quotes can vary widely, even when the vehicle size looks the same. One shop may offer a much...
What Vinyl Materials Do Professional Vehicle Wrap Shops Use?
Not all vehicle wraps are created equal, and a big reason for that comes down to materials. From the outside,...
Should Your Vehicle Wrap Match Your Website and Uniforms?
This question usually comes up after a contractor has already invested in a logo, a website, or new uniforms. The...
Why Brand Identity Matters More Than Graphics on a Vehicle Wrap
A lot of vehicle wraps look impressive at first glance. Bold graphics, custom illustrations, and eye catching layouts are everywhere....
What Is the Difference Between a Logo, Branding, and Visual Identity?
These three terms are often used interchangeably, especially in the vehicle wrap world. Logo, branding, and visual identity get lumped...
How Colour Impacts Vehicle Wrap Visibility and Recall
Colour is often treated as a design preference when it comes to vehicle wraps. Contractors choose colours they like, colours...